Effortfully is a word that I have only recently encountered and I can’t think why that should be. On reading it, in a novel, the word surprised and charmed me and I thought that it might be the invention of the author. A moment’s research denied him this acclaim whilst confirming my own lack of vocabulary. The word attracted me because its antonym is so often used to describe things that, in truth, require a great deal of effort. To be effortlessly falling through the air is not surprising but the suggestion that someone looks effortlessly beautiful would be to discard the effortful work of hairdressers, personal trainers and the legion of professional beautifiers that bring this effortless state into being. On the other hand, these leeks managed it by having their outer leaves removed and lying in a pan of oil and wine. Very like Cleopatra in a bath of asses’ milk but without the bobbed hair.